Friday, 18 July 2014

Disclaimer Is Injurious To Movies

A common man in India has planned to escape his stressful life, by going to
a movie theatre. You know what he’ll face first? Yes, an awareness clip
that describes the ill effects of smoking. And it will not stop there,
every time a smoking scene comes in the movie a disclaimer appears. Two
years before, Indian Health ministry passed the act which forced the movies
to show the disclaimers we’re facing now.

The consequences like the cancellation of Woody Allen’s ‘Blue Jasmine’
release in India and Anurag Khasyap’s opposition on behalf of his ‘Ugly’
are well known. Like this, several acts intended to control tobacco usage
have passed before. Banning advertisements of tobacco products, WELL DONE.
Smoking in public as a punishable offence, AWESOME. Printing “Tobacco
kills” on tobacco product covers, JUST GREAT. But, why movies? What about
other entertainers like books? Let’s just assume a disclaimer printed every
time Lord Shiva lights up a joint in our well acclaimed ‘Shiva Trilogy’,
the book will become a nightmare isn't it? One buys a book to enjoy its
content, not to learn the side effects of smoking. The same applies to a
movie ticket.



Speaking of the clip that played in the beginning of movies, is it
displayed for the right audience? No. What about people who don’t smoke?
And, What about kids, who doesn't even know what tobacco is? It might
create a negative popularity among them. And, those disclaimers during the
smoking scenes, Do we have a disclaimer that states “Raping Women is a
punishable offence” during rape scenes? No one praises rape in our movies,
yet they happen everywhere. Sometimes, the disclaimer appears in the screen
and we can’t even find the guy who smokes, we have to search and our
discovery will be some person in the long shot or out of focus. Eventually,
this induces us to find that smoking person and distracts us from the movie.

 Despite airing these disclaimers for years, people continue to smoke and
still India is the home of 12% smokers. Let’s hope our government will come
up with something meaningful, which saves us all from those incoherent
disclaimers & clips, and allow us to enjoy the movies peacefully.

Photo Courtesy: JS Photography

No comments :

Post a Comment